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Beauticians Website Checklist

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The 10 things all beauticians websites should have to optimise conversions. This pre-launch list will help you launch your website and business with confidence.

Looking for a checklist of what your website should include to present your beauty services?  Be it for a beauticians, hair dressers, spray tanners or nail technicians website, we have compiled the full list of everything you need on your website to engage your customers and present your services in the most efficient and professional manner.

 

  • 1. A call-to-action: Before you do anything else, make sure you have a button, pop-up or email sign-up form that captures your visitors information. This will make sure you have a way to reach out to them after they leave your site. Not everyone will book an appointment straight away, but they may enter their contact information if it gives them a discount to use at their next appointment.
     
  • 2. Your pricing: Data shows that websites that are upfront about the cost of their services, receive more bookings compared to sites that require you call or contact them first. Be clear about what is included so that you eliminate anyone not willing to pay what you deserve.
     
  • 3. High quality photos: There’s nothing worse than visiting a website with grainy imagery. Don’t assume all of your visitors will be viewing your images on a mobile phone. Some might be at work or on their tablet, and you need crisp imagery to make sure you look professional for all viewers. Check on a large computer screen to make sure they are coming up clear. If they are blurry or pixelated, it’s time to change them.
    If they look do great but are too slow to load, you need to change the size of your image files. Simply shrink the file size and reupload the image. This may be tedious to do if you have a lot of images in your gallery, but you will thank me later when visitors stop dropping off your site while waiting for images to load.

    4. Your contact information: Make sure this also includes opening hours and social links. With visual services, customers like to check our your latest work and a busy social media account can be great social proof that you have a large customer base who trust you.
     
    5. Information about yourself: An about page doesnt need to be a seperate page with your whole bio, but a short introduction installs trust and personality – people love seeing who they will be meeting in person ahead of time.

  • 5. Location, location, location: Don’t assume all of your site visitors are local to you and know where you are based. If you do home visits, make sure you list where you are willing to travel to. This will help save time when someone in another city contacts you and gets your hopes up, only to realise they are 2000km away and didn’t realise.

  • 6. Branding: Even if you don’t have a custom logo, consistent fonts, colours and photography will help your brand look professional and recognisable. We suggest investing in a small branding package if you want to expand on to your social accounts, emails and business cards.

  • 7. Reviews: Ask all of your past clients or every new customer, to leave a a review on your Facebook or google account. You can then copy this over on to your website and it’s a great way of highlighting your work ethic and personality.

  • 8. Clickable phone number: Mobile users want to be able to click directly on your phone number and be able to call you. Don’t assume just typing it in will allow this to happen, you need to make it an active link.

  • 9. A contact form: It’s 10 times faster to fill in a contact form than to copy someones e-mail address, go to the mail app, type an email and send it… reduce this barrier by having a short contact form that users can fill out to make a booking or request more information.
  1. 10. Google Analytics: How will you know how many people are visiting your website, or not sticking around long enough to find out what you do? Install Google Analytics to track your user experience and figure out when they are leaving your site. If it’s too early, it might be because of imagery loading time, site speed, or lack of clear messaging and design.

Still not sure where to start? Our ready-to-go beauty service website is pre-designed and developed. Let us add your content for you in under 7 days and launch your website so that you can focus on the parts of your business you love the most.

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Signs your business may be ready for a website

thesiteshop

While you may not be able to afford (or need) a fully custom $2000+ budget website, most companies are ready for their own part of the internet before they realise it. Read on to discover the key signs your business may be ready for a website, and the quickest and cheapest ways to get there.

Chances are, if you are reading this checklist, you already know you need a website but can’t quite explain why… check out this list that may just give you the push you need to take your company to that next step.

  • – Your Facebook page is looking crowded, and you aren’t able to detail your expanding list of services or products any more. Facebook pages might be fine while you are figuring out what it is exactly you want to sell, or which services you are offering, but pretty soon you are going to need to list these offerings in a more organised and easy to find manner. Leave Facebook to your marketing and reviews, and list everything else on your website.

  • – You can easily describe who your ideal client is. Once you have figured out who your ideal client is, having a website that speaks directly to them is going to make all of your marketing 10 x faster as you will have somewhere dedicated to send them too.

  • – You have a budget of $500 for your website. Thanks to our ready-to-go websites that remove any of the difficult custom coding that most agencies request, as well as the hard work that templates require from business owners, this cost is as low as it gets. However your company needs to be able to easily invest $500 without getting in to 

  • – You’re ready to strengthen your brand identity and look more professional.

  • – You feel like your DIY designs can only take you so far. and want to raise your prices and the perceived value of your brand.

    – You keep getting messages asking obvious questions like pricing, services, location or more photos. All of this information is easier to find on a website and will give you more time to respond to actual bookings or orders.

How many of these issues did you check off? If you recognised more than 3 of them, it might mean it’s time for you to up your game and start looking as professional as you are.

Not all companies need a fully custom website to present their services in the most professional, clear and succinct manner. With our ready-to-go websites in a week, all of the work is done for you including the site launch. Our 15+ years of experience has enabled us to deliver websites that best suit each industries needs, without requiring any custom work (or figuring out how to deal with templates!) on your behalf! 

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3 tips to DIY your Website Copy

thesiteshop

So you’ve started your own business, refined your services and pricing, and even started bringing in a steady flow of customers. Now you’ve realised your website isn’t up to scratch, and that while relaunching a new design may be the fun part, you still need some text to go with that design… Unfortunately, custom copywriting isn’t always within budget (and the same with custom websites, which is why we launched The Site Shop in the first place!), but we’re here to show you that you can do an amazing job all by yourself!

Tip 1: Start with the right design, layout and order of content.
When you know what information you need to include, and where, the task of writing your own copy becomes much less daunting. Whether you decide to go fully DIY and tackle the template route, or make your life easier and get a ready-to-launch website custom made for your industry, follow the order of content that comes with the site. All of our websites have been designed with specific industries in mind, which means they have all of the copy sections you need, in the right order and the right place. This makes it easier to know how long each piece of information should be and what it should include.

Tip 2: Know who you are talking about.
By the time you are ready to take the leap and get yourself a professional website, you should know who your ideal client is. Is she a young, fun 20 year old who you could be talking to in the same way you talk to your best friend? Is it a business man who only has time to skim your website before he makes the call? Either way, make sure your headlines are always a statement that have value on their own. You won’t make a connection if all of your best copy is hidden in a newspaper style chunk of paragraphs. 

Tip 3: Set a desired outcome for your website.
Do you want people to purchase a product, sign up for a free consultation or subscribe to a newsletter? Just learning more about you doesn’t make your sales go up. Set specific routes you want your audience to take, so that you can lead them there in your copy (in pop-ups, call to action buttons or forms) and track where they are dropping off of your website. 

Still not sure where to start but can’t afford custom copy?
Ask a copywriter to just do your home or about page. This will help you explain what you do, define your tone of voice and figure our exactly who you are talking to. You can then take snippets of this text and edit them for each section of the website, creating a consistent message and giving you that little push you need to write the copy for the rest of your website. Here are The Site Shop, all of our ready-to-go websites are designed specifically for individual industries and come with a checklist of copy we need from you. If you get stuck, we offer custom copywriting with a fixed rate per page depending on your needs. Take a look at the site that suits your business and get in touch to learn how we can help you get on your way to writing the rest of the sites content. 

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